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Small-hold farmers don’t have to be the poorest people on our continent, agriculture value chains can, and must, do better. Every year, over 15 million Malawians depend on agriculture to survive. The sad fact is that these farmer families only achieve about 30% of their potential yield. This reality locks farmer families in a subsistence farming cycle. Where low yields and low profitability mean that in a good year; farmers earn roughly under $50 for the acre their family has access to.